Internet Marketing refers to all of the activities required to leverage the Internet to: promote a positive brand experience and generate greater awareness of your business which will translate into increases in your sales.
- When people look for you on-line, what they find is part of your overall brand identity.
- The vast majority of Internet users (more than 85%) utilize search engines as a means of finding what they are looking for. 33% of Internet users believe that the top “brands” are reflected in the first few search engine results.
- Regardless of how effective your website might be at converting visitors into customers, it cannot succeed without qualified relevant traffic.
- The number of potential customers may seem endless, but so are the opportunities for those surfers to browse elsewhere. No matter what kind of customer you are after, you first need to get their attention by positioning your website where it can be found.
- Search Engine Optimization (SEO) is important, but just one of many components which comprise an effective overall Internet Marketing Strategy.
Our objective at Mach1 Consulting Group is to help businesses achieve real results cost effectively through Internet Marketing. We have great expertise in this area and can work rapidly to jump start a program for you and can deliver great results with on-going part-time support. We provide six foundational Internet Marketing services, which can be purchased either “a la carte” or as a total package:
- Search Engine Optimization
- Pay-Per-Click Management
- Internet Advertising Buys
- Third Party Postings & Link Building
- Affiliate Management
- E-mail Marketing
Our entire Internet Marketing approach is oriented around the idea that our clients need to perform Internet Marketing as efficiently and effectively as possible … i.e.: with minimal time commitment and minimal budget.
Search Engine Optimization
Our objective is to utilize best practice web development and content management techniques to achieve and sustain optimized results in search engine rankings. Our approach is to perform initial services to assess your situation, conduct research, and provide recommendations to be implemented; potentially followed by on-going services where we help you implement recommendations and/or provide other SEO services to help drive your organic rankings higher over time.
- Keywords and Site Copy (the right keywords aligned with target buyers; avoid keyword overstuffing; optimized site keyword distribution and pages; well-phrased page titles, effective meta tags, descriptive image tags and naming; elimination of duplicate copy; etc.)
- Content Strategy and Plan (content aligned with target buyers and influencers; content aligned with points in the buying cycle; official and un-official content creators; content plan aligned with business plan/events; ensuring fresh copy/content; content syndication using RSS; search engine-friendly; etc.)
- Site Design (home links; sitemap; about us; privacy policy; faq; contact us; resources; copyright; company info; etc.)
- Inbound Links (authoritative sites; sites w/high page ranks; sites linking to competitors; top directories; etc.)
- Resulting Search Engine Indexing - Google page rank; rankings for the right keywords; specific pages in search engine results; caching frequency; etc.
Pay-Per-Click Management
Managing a Pay-Per-Click program using Google, Yahoo or any of the other top PPC networks can be a daunting task. Defining a strategy, identifying the best keywords and setting up the program properly takes time; and significant time and expertise is required to monitor and refine the program on an on-going basis. You can completely outsource this function to us. We will ensure that we understand your objectives as it relates to your program, and we’ll take care of the rest!Internet Advertising Buys
We understand the Internet Advertising market. Our team can develop an overall plan and help to identify the right properties and negotiate with publishers to place your advertising so you get the most effective exposure to help you meet your overall marketing and business objectives.
Link Building Programs
Third party websites already in existence on the web can have a dramatic impact on quality traffic sent to your site. We identify these third party sites, create the content and post the content to their sites in order to get your business noticed. This includes site submissions. In many cases we will need to collaborate with you on the required data and content … potentially leveraging existing data and content you may already have. This service also includes identifying the best sites to target with link building campaigns, contacting these sites and following up to ensure high quality in-bound links are created to your site.
Affiliate Management
Participating in affiliate networks can be a very effective approach for almost any business. We have the expertise and resources to create and manage your affiliate program using popular third party networks.
E-Mail Marketing
This service involves assistance in gathering e-mail addresses, support in organizing target groups, support in creating periodic messages targeted at different groups and support in executing e-mail campaigns and monitoring results.
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